Associate Marketing Manager: International — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the Min­nesota, is seek­ing mul­ti­ple Asso­ciate Mar­ket­ing Man­ager — Inter­na­tional.  The AMM for dri­ving prof­itable Inter­na­tional sales by devel­op­ing mar­ket­ing plans and assist­ing in joint busi­ness plan­ning with key sales and dis­trib­u­tor part­ners. The com­pen­sa­tion is $85,000 to $100,000 with 20% bonus. Require­ments are a min­i­mum of 3 to 5 years of com­bined CPG expe­ri­ence in mar­ket­ing and sales and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

E-Commerce Sales Expected to Pick-up in 2010

Author: Michelle OBrien, Mar­ket­ing InsightsTODAY.com

U.S. retail e-commerce sales (exclud­ing travel) will total nearly $132 bil­lion in 2009, down about 0.4% from 2008. Assum­ing the reces­sion ends this year, as many econ­o­mists have pre­dicted, eMar­keter fore­casts that online sales will begin to rebound in 2010 and hit full stride in 2011.

Web research has become a pri­or­ity for value shop­pers in today’s reces­sion. Cur­rently, 86% of Web users are shop­pers who browse, research and com­pare prod­ucts on the Inter­net, but they do not nec­es­sar­ily buy online. Often ignored, store sales influ­enced by online research are three times higher than e-commerce sales.

Many con­sumers opt to buy online for con­ve­nience, price and broad prod­uct selec­tion. About 81% of Web shop­pers are also online buy­ers. Web con­sumers who refrain from buy­ing online often get hung up on secu­rity and pri­vacy con­cerns or the inabil­ity to touch and feel prod­ucts. Web retail­ers are adding new con­tent and fea­tures to lower these hurdles. 

Source: Data com­piled by eMar­keter, as cited in a July 21, 2009 online report by Adweek. Web­site: www.emarketer.com.

To read more visit www.marketinginsightstoday.com.

Job Description — Major Sports Association — Managing Director New Business Development Latin America

WOW!! Talk about a very excit­ing oppor­tu­nity with a Major Sports Asso­ci­a­tion!  This is a posi­tion that will not remain open for very long.  Read on and con­tact me imme­di­ately for consideration. 

Lead and drive new busi­ness devel­op­ment strat­egy for Latin Amer­ica by iden­ti­fy­ing and cul­ti­vat­ing mar­ket­ing part­ner­ships, cre­at­ing and exe­cut­ing inte­grated mar­ket­ing pro­grams, and exe­cut­ing events. Effec­tively build the organization’s brand value and the sport across Latin America.

*You must have a major con­sult­ing firm expe­ri­ence in your background.* 

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