Vice President of Global Consumer Insights (Exclusive Search)- Job Description
My client, a major Fortune 500 CPG manufacturer in the Northeast, is seeking a Vice President of Global Consumer Insights. This position will set strategy for Global Consumer Insights organization. Work in partnership with Global Brand Teams, Global Development, Corporate and Company Studios/network JV to establish brand strategies by contributing the interpretation of consumer, marketplace and industry research and insights. Lead and provide direction and guidance to the Global Consumer Insight team in setting the research agenda, determining priorities, evaluating market research projects, exploring new methodologies, improving internal communications and elevating company participation in strategic decision making. Provide actionable contributions and work to ensure visibility of Global Consumer Insights organization as a proactive strategic and innovation partner to further the growth opportunities for the company worldwide. This position pays up to $190,000 with 25% bonus and provides an executive level relocation package. If this is a position that interests you send me your resume with contact information. Read More
E-Commerce Sales Expected to Pick-up in 2010
Author: Michelle OBrien, Marketing InsightsTODAY.com
U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4% from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.
Web research has become a priority for value shoppers in today’s recession. Currently, 86% of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e-commerce sales.
Many consumers opt to buy online for convenience, price and broad product selection. About 81% of Web shoppers are also online buyers. Web consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers are adding new content and features to lower these hurdles.
Source: Data compiled by eMarketer, as cited in a July 21, 2009 online report by Adweek. Website: www.emarketer.com.
To read more visit www.marketinginsightstoday.com.

