Vice President of Global Consumer Insights (Exclusive Search)- Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Vice Pres­i­dent of Global Con­sumer Insights.  This posi­tion will set strat­egy for Global Con­sumer Insights orga­ni­za­tion.  Work in part­ner­ship with Global Brand Teams, Global Devel­op­ment, Cor­po­rate and Com­pany Studios/network JV to estab­lish brand strate­gies by con­tribut­ing the inter­pre­ta­tion of con­sumer, mar­ket­place and indus­try research and insights. Lead and pro­vide direc­tion and guid­ance to the Global Con­sumer Insight team in set­ting the research agenda, deter­min­ing pri­or­i­ties, eval­u­at­ing mar­ket research projects, explor­ing new method­olo­gies, improv­ing inter­nal com­mu­ni­ca­tions and ele­vat­ing com­pany par­tic­i­pa­tion in strate­gic deci­sion mak­ing.  Pro­vide action­able con­tri­bu­tions and work to ensure vis­i­bil­ity of Global Con­sumer Insights orga­ni­za­tion as a proac­tive strate­gic and inno­va­tion part­ner to fur­ther the growth oppor­tu­ni­ties for the com­pany world­wide.  This posi­tion pays up to $190,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age.  If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

E-Commerce Sales Expected to Pick-up in 2010

Author: Michelle OBrien, Mar­ket­ing InsightsTODAY.com

U.S. retail e-commerce sales (exclud­ing travel) will total nearly $132 bil­lion in 2009, down about 0.4% from 2008. Assum­ing the reces­sion ends this year, as many econ­o­mists have pre­dicted, eMar­keter fore­casts that online sales will begin to rebound in 2010 and hit full stride in 2011.

Web research has become a pri­or­ity for value shop­pers in today’s reces­sion. Cur­rently, 86% of Web users are shop­pers who browse, research and com­pare prod­ucts on the Inter­net, but they do not nec­es­sar­ily buy online. Often ignored, store sales influ­enced by online research are three times higher than e-commerce sales.

Many con­sumers opt to buy online for con­ve­nience, price and broad prod­uct selec­tion. About 81% of Web shop­pers are also online buy­ers. Web con­sumers who refrain from buy­ing online often get hung up on secu­rity and pri­vacy con­cerns or the inabil­ity to touch and feel prod­ucts. Web retail­ers are adding new con­tent and fea­tures to lower these hurdles. 

Source: Data com­piled by eMar­keter, as cited in a July 21, 2009 online report by Adweek. Web­site: www.emarketer.com.

To read more visit www.marketinginsightstoday.com.