Brand Manager — Job Description
My client, a major Fortune 500 CPG manufacturer in the Northeast, is seeking a Brand Manager. The Brand Manager will be responsible for managing P&L and providing strategic and tactical leadership in the development, execution, and ongoing management of business, brand marketing, and product, strategies. This position pays up to $115,000 total compensation and will provide relocation assistance. If this is a position that interests you send me your resume with contact information.
Job Description — Associate Brand Manager
The overall role of brand management is to create consumer demand for company’s products. The ABM is responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. They define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand’s profit, volume and market share objectives. This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.
