Director/Senior Director of Marketing — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Director/Senior Direc­tor of Mar­ket­ing. This posi­tion will direct a team of Senior Brand and Brand Man­agers with the pri­mary respon­si­bil­ity of defin­ing and dri­ving the global strat­egy for a highly vis­i­ble grow­ing busi­ness. This posi­tion pays up to $160,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.
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Brand Manager — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager. The Brand Man­ager will be respon­si­ble for man­ag­ing P&L and pro­vid­ing strate­gic and tac­ti­cal lead­er­ship in the devel­op­ment, exe­cu­tion, and ongo­ing man­age­ment of busi­ness, brand mar­ket­ing, and prod­uct, strate­gies. This posi­tion pays up to $115,000 total com­pen­sa­tion and will pro­vide relo­ca­tion assis­tance. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

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In-store Merchandising Manager — Job Description

My client, a per­sonal care prod­uct man­u­fac­turer on the East Coast, is seek­ing an In-store Mer­chan­dis­ing Man­ager. The In-store Mer­chan­dis­ing Man­ager will work cross-functionally to iden­tify and develop break­through mer­chan­diz­ing plans to drive sig­nif­i­cant share gains. This per­son will be tasked with cre­at­ing insight based solu­tions that max­i­mize brand impact and dif­fer­en­ti­a­tion to drive con­sumer pur­chases in store.. This posi­tion pays up to $101,000 total com­pen­sa­tion and will pro­vide a relo­ca­tion pack­age. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

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Vice President of Global Consumer Insights (Exclusive Search)- Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Vice Pres­i­dent of Global Con­sumer Insights.  This posi­tion will set strat­egy for Global Con­sumer Insights orga­ni­za­tion.  Work in part­ner­ship with Global Brand Teams, Global Devel­op­ment, Cor­po­rate and Com­pany Studios/network JV to estab­lish brand strate­gies by con­tribut­ing the inter­pre­ta­tion of con­sumer, mar­ket­place and indus­try research and insights. Lead and pro­vide direc­tion and guid­ance to the Global Con­sumer Insight team in set­ting the research agenda, deter­min­ing pri­or­i­ties, eval­u­at­ing mar­ket research projects, explor­ing new method­olo­gies, improv­ing inter­nal com­mu­ni­ca­tions and ele­vat­ing com­pany par­tic­i­pa­tion in strate­gic deci­sion mak­ing.  Pro­vide action­able con­tri­bu­tions and work to ensure vis­i­bil­ity of Global Con­sumer Insights orga­ni­za­tion as a proac­tive strate­gic and inno­va­tion part­ner to fur­ther the growth oppor­tu­ni­ties for the com­pany world­wide.  This posi­tion pays up to $190,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age.  If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

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Brand Managers Need to Practice Consumer Collaboration

Syn­di­cated from Google CPG Blog

Brand Man­agers have his­tor­i­cally been reliant on Con­sumer Research such as focus groups and sur­veys to be “in-touch” with con­sumers. But in this day of 24/7 access to con­sumer opin­ions from blogs, Twit­ter, and Face­book, Brand Man­agers need a new approach for under­stand­ing why peo­ple buy their brands. One of the most pow­er­ful ways to do so is through Con­sumer Col­lab­o­ra­tion. In its most sim­plis­tic form, Con­sumer Col­lab­o­ra­tion is about mon­i­tor­ing and par­tic­i­pat­ing in the con­ver­sa­tions around our brands, lis­ten­ing to chang­ing opin­ions in real-time. It is about tap­ping into what Google calls the “Data­base of Con­sumer Inten­tions” to gain a new sense of what our con­sumers are think­ing each and every day. In fact, Google is a com­pany mak­ing it easy for mar­keters to be in touch with the “data­base of inten­tions” every day through tools like Won­der Wheel, Insights for Search, Blog Search, and YouTube Insights for Video.

But true Con­sumer Col­lab­o­ra­tion is about going beyond that, giv­ing mar­keters a chance to tap into the pas­sion of con­sumers and col­lab­o­rate with brand advo­cates. The world of dig­i­tal gives CPG Mar­keters the chance to har­ness the energy of con­sumers to build remark­able brands.

In that regard, the need for mov­ing towards a mind­set of Con­sumer Col­lab­o­ra­tion is dri­ven by three facts:

  1. Con­sumers are shar­ing their opin­ions about the brand, with, or with­out, a Brand Manager’s blessing.
  2. Con­sumers will be heard whether or not com­pa­nies give them an outlet.
  3. The amount of infor­ma­tion about our brands (and access to that infor­ma­tion) has never been greater.

To read more visit http://google-cpg.blogspot.com.

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Job Description — Associate Brand Manager

The over­all role of brand man­age­ment is to cre­ate con­sumer demand for company’s prod­ucts. The ABM is respon­si­ble for for­mu­lat­ing the brand’s long-term strat­egy and devel­op­ing and exe­cut­ing mar­ket­ing plans. They define the brand’s pric­ing, pack­ag­ing, trade mer­chan­dis­ing, adver­tis­ing and pro­mo­tion strate­gies and allo­cate the bud­get accord­ingly. They exe­cute mar­ket­ing ini­tia­tives in sup­port of long term strate­gies through lead­er­ship of the busi­ness unit team. They are account­able for deliv­er­ing the brand’s profit, vol­ume and mar­ket share objec­tives. This posi­tion assists the busi­ness unit team on assigned brands or will man­age smaller brands in all aspects of the P&L.

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E-Commerce Sales Expected to Pick-up in 2010

Author: Michelle OBrien, Mar­ket­ing InsightsTODAY.com

U.S. retail e-commerce sales (exclud­ing travel) will total nearly $132 bil­lion in 2009, down about 0.4% from 2008. Assum­ing the reces­sion ends this year, as many econ­o­mists have pre­dicted, eMar­keter fore­casts that online sales will begin to rebound in 2010 and hit full stride in 2011.

Web research has become a pri­or­ity for value shop­pers in today’s reces­sion. Cur­rently, 86% of Web users are shop­pers who browse, research and com­pare prod­ucts on the Inter­net, but they do not nec­es­sar­ily buy online. Often ignored, store sales influ­enced by online research are three times higher than e-commerce sales.

Many con­sumers opt to buy online for con­ve­nience, price and broad prod­uct selec­tion. About 81% of Web shop­pers are also online buy­ers. Web con­sumers who refrain from buy­ing online often get hung up on secu­rity and pri­vacy con­cerns or the inabil­ity to touch and feel prod­ucts. Web retail­ers are adding new con­tent and fea­tures to lower these hurdles. 

Source: Data com­piled by eMar­keter, as cited in a July 21, 2009 online report by Adweek. Web­site: www.emarketer.com.

To read more visit www.marketinginsightstoday.com.

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Sansolo Speaks: Loving Your Customers

by Michael Sansolo

Of all the columns in all the world, I can’t believe I’m writ­ing one about Oprah Win­frey and sex, but here I go.

It started a few days back when I jumped on an exer­cise machine at my gym with­out tak­ing the time to con­sider what was show­ing on the tele­vi­sion oppo­site me on the wall. By the time I looked up, it was too late: Oprah was hav­ing a show about sex — specif­i­cally the female orgasm. (Let’s pause here to wel­come all the new read­ers who just dis­cov­ered MNB by typ­ing “orgasm” into Google.) I real­ized I had two choices: to jump off the machine and move to one near ESPN or to watch. Nat­u­rally, I watched.

In fact, Oprah did a bril­liant job on the topic, seem­ing to know exactly when to feign embar­rass­ment, bemuse­ment or what­ever else her audi­ence needed to get through the moment. I fig­ured I would watch the episode and never speak of it again, when sud­denly Oprah and her guest, Dr. Laura Berman, author of “Real Women, Real Sex” (and wel­come again to more new MNB read­ers) dis­cussed the 10-second kiss. At that moment, I real­ized I had a col­umn to write.

The 10-second kiss prin­ci­ple is pretty sim­ple, accord­ing to Dr. Berman. Early in rela­tion­ships, peo­ple kiss; in fact they kiss a lot and they kiss long. Then time goes on and the long pas­sion­ate kiss has been replaced by a quick peck in the mid­dle of dis­cussing who took out the garbage, made the kids’ lunch or fed the dog. The kiss goes miss­ing as does romance and every­thing that built the rela­tion­ship. Pretty soon, the rela­tion­ship has slipped and all kinds of trou­ble follows.

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Job Description — Senior Marketing Manager Digital Media & Gaming

Alright folks, I have a very excit­ing posi­tion for you, Dig­i­tal Media & Gam­ing!  This posi­tion is highly sought after and with a top-tier gam­ing devel­oper and man­u­fac­turer.  This posi­tion will take you places!  Read on for more info.  If you are inter­ested, let me know.  This posi­tion will not last long!

The Dig­i­tal Media & Gam­ing group seeks a highly inno­v­a­tive, ener­getic, and moti­vated senior mar­keter!  The Sr. Mar­ket­ing Man­ager will work with the Global Brand Mar­ket­ing and Design teams to iden­tify and develop dig­i­tal busi­ness oppor­tu­ni­ties for the respec­tive brands. The Sr. Mar­ket­ing Man­ager will also work closely with exter­nal part­ners and act as an agent on behalf of the inter­nal Global Brand Mar­ket­ing and Design teams.  In this role, the Sr. Mar­ket­ing Man­ager will work with a vari­ety cross func­tional teams to coor­di­nate all brand related activ­i­ties to max­i­mize revenue. This per­son will also be respon­si­ble for using indus­try learn­ing and rel­e­vant con­sumer insight to help the Global Brand Mar­ket­ing teams develop busi­ness, Mar­ket­ing and strate­gic plans as it relates to dig­i­tal media. This posi­tion reports to the Head of Mar­ket­ing for Dig­i­tal Media.  
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