Associate Marketing Manager: International — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the Min­nesota, is seek­ing mul­ti­ple Asso­ciate Mar­ket­ing Man­ager — Inter­na­tional.  The AMM for dri­ving prof­itable Inter­na­tional sales by devel­op­ing mar­ket­ing plans and assist­ing in joint busi­ness plan­ning with key sales and dis­trib­u­tor part­ners. The com­pen­sa­tion is $85,000 to $100,000 with 20% bonus. Require­ments are a min­i­mum of 3 to 5 years of com­bined CPG expe­ri­ence in mar­ket­ing and sales and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

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Sansolo Speaks: Loving Your Customers

by Michael Sansolo

Of all the columns in all the world, I can’t believe I’m writ­ing one about Oprah Win­frey and sex, but here I go.

It started a few days back when I jumped on an exer­cise machine at my gym with­out tak­ing the time to con­sider what was show­ing on the tele­vi­sion oppo­site me on the wall. By the time I looked up, it was too late: Oprah was hav­ing a show about sex — specif­i­cally the female orgasm. (Let’s pause here to wel­come all the new read­ers who just dis­cov­ered MNB by typ­ing “orgasm” into Google.) I real­ized I had two choices: to jump off the machine and move to one near ESPN or to watch. Nat­u­rally, I watched.

In fact, Oprah did a bril­liant job on the topic, seem­ing to know exactly when to feign embar­rass­ment, bemuse­ment or what­ever else her audi­ence needed to get through the moment. I fig­ured I would watch the episode and never speak of it again, when sud­denly Oprah and her guest, Dr. Laura Berman, author of “Real Women, Real Sex” (and wel­come again to more new MNB read­ers) dis­cussed the 10-second kiss. At that moment, I real­ized I had a col­umn to write.

The 10-second kiss prin­ci­ple is pretty sim­ple, accord­ing to Dr. Berman. Early in rela­tion­ships, peo­ple kiss; in fact they kiss a lot and they kiss long. Then time goes on and the long pas­sion­ate kiss has been replaced by a quick peck in the mid­dle of dis­cussing who took out the garbage, made the kids’ lunch or fed the dog. The kiss goes miss­ing as does romance and every­thing that built the rela­tion­ship. Pretty soon, the rela­tion­ship has slipped and all kinds of trou­ble follows.

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Job Description — Senior Marketing Manager Digital Media & Gaming

Alright folks, I have a very excit­ing posi­tion for you, Dig­i­tal Media & Gam­ing!  This posi­tion is highly sought after and with a top-tier gam­ing devel­oper and man­u­fac­turer.  This posi­tion will take you places!  Read on for more info.  If you are inter­ested, let me know.  This posi­tion will not last long!

The Dig­i­tal Media & Gam­ing group seeks a highly inno­v­a­tive, ener­getic, and moti­vated senior mar­keter!  The Sr. Mar­ket­ing Man­ager will work with the Global Brand Mar­ket­ing and Design teams to iden­tify and develop dig­i­tal busi­ness oppor­tu­ni­ties for the respec­tive brands. The Sr. Mar­ket­ing Man­ager will also work closely with exter­nal part­ners and act as an agent on behalf of the inter­nal Global Brand Mar­ket­ing and Design teams.  In this role, the Sr. Mar­ket­ing Man­ager will work with a vari­ety cross func­tional teams to coor­di­nate all brand related activ­i­ties to max­i­mize revenue. This per­son will also be respon­si­ble for using indus­try learn­ing and rel­e­vant con­sumer insight to help the Global Brand Mar­ket­ing teams develop busi­ness, Mar­ket­ing and strate­gic plans as it relates to dig­i­tal media. This posi­tion reports to the Head of Mar­ket­ing for Dig­i­tal Media.  
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