Brand Manager — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager. The Brand Man­ager will be respon­si­ble for man­ag­ing P&L and pro­vid­ing strate­gic and tac­ti­cal lead­er­ship in the devel­op­ment, exe­cu­tion, and ongo­ing man­age­ment of busi­ness, brand mar­ket­ing, and prod­uct, strate­gies. This posi­tion pays up to $115,000 total com­pen­sa­tion and will pro­vide relo­ca­tion assis­tance. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

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Brand Managers Need to Practice Consumer Collaboration

Syn­di­cated from Google CPG Blog

Brand Man­agers have his­tor­i­cally been reliant on Con­sumer Research such as focus groups and sur­veys to be “in-touch” with con­sumers. But in this day of 24/7 access to con­sumer opin­ions from blogs, Twit­ter, and Face­book, Brand Man­agers need a new approach for under­stand­ing why peo­ple buy their brands. One of the most pow­er­ful ways to do so is through Con­sumer Col­lab­o­ra­tion. In its most sim­plis­tic form, Con­sumer Col­lab­o­ra­tion is about mon­i­tor­ing and par­tic­i­pat­ing in the con­ver­sa­tions around our brands, lis­ten­ing to chang­ing opin­ions in real-time. It is about tap­ping into what Google calls the “Data­base of Con­sumer Inten­tions” to gain a new sense of what our con­sumers are think­ing each and every day. In fact, Google is a com­pany mak­ing it easy for mar­keters to be in touch with the “data­base of inten­tions” every day through tools like Won­der Wheel, Insights for Search, Blog Search, and YouTube Insights for Video.

But true Con­sumer Col­lab­o­ra­tion is about going beyond that, giv­ing mar­keters a chance to tap into the pas­sion of con­sumers and col­lab­o­rate with brand advo­cates. The world of dig­i­tal gives CPG Mar­keters the chance to har­ness the energy of con­sumers to build remark­able brands.

In that regard, the need for mov­ing towards a mind­set of Con­sumer Col­lab­o­ra­tion is dri­ven by three facts:

  1. Con­sumers are shar­ing their opin­ions about the brand, with, or with­out, a Brand Manager’s blessing.
  2. Con­sumers will be heard whether or not com­pa­nies give them an outlet.
  3. The amount of infor­ma­tion about our brands (and access to that infor­ma­tion) has never been greater.

To read more visit http://google-cpg.blogspot.com.

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Brand Manager Foodservice — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager.  The Brand Man­ager is respon­si­ble for the strate­gic direc­tion and oper­a­tion of the brand to ulti­mately drive sales and con­sump­tion.  The com­pen­sa­tion is $125,000 with 25% bonus and will pro­vide a relo­ca­tion pack­age. Require­ments are a min­i­mum of 5 years of CPG and/or Food­ser­vice mar­ket­ing expe­ri­ence and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact information. 

If this posi­tion does not inter­est you please let me know of any­one you know who may be qual­i­fied for the role.  Also, we receive Sales and Mar­ket­ing posi­tions at all lev­els in the CPG indus­try and would enjoy work­ing with you as well.  To help bet­ter under­stand the full scope of your back­ground please for­ward your most cur­rent resume and any other per­ti­nent infor­ma­tion regard­ing your employ­ment sta­tus.  All cor­re­spon­dence is com­pletely confidential. 

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Associate Brand Manager — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the North­east, is seek­ing mul­ti­ple Asso­ciate Brand Man­agers.  The ABM is respon­si­ble for for­mu­lat­ing the brand’s long-term strat­egy and devel­op­ing and exe­cut­ing mar­ket­ing plans. The ABM’s are account­able for deliv­er­ing the brand’s profit, vol­ume and mar­ket share objec­tives and will assist the busi­ness unit team on assigned brands or man­age smaller brands in all aspects of the P&L. The com­pen­sa­tion is $85,000 to $100,000 with 12.5% bonus and will pro­vide a relo­ca­tion pack­age. Require­ments are a min­i­mum of 1 to 3 years of CPG mar­ket­ing expe­ri­ence and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact information. 

If this posi­tion does not inter­est you please let me know of any­one you know who may be qual­i­fied for the role.  Also, we receive Sales and Mar­ket­ing posi­tions at all lev­els in the CPG indus­try and would enjoy work­ing with you as well.  To help bet­ter under­stand the full scope of your back­ground please for­ward your most cur­rent resume and any other per­ti­nent infor­ma­tion regard­ing your employ­ment sta­tus.  All cor­re­spon­dence is com­pletely confidential. 

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Job Description — Associate Brand Manager

The over­all role of brand man­age­ment is to cre­ate con­sumer demand for company’s prod­ucts. The ABM is respon­si­ble for for­mu­lat­ing the brand’s long-term strat­egy and devel­op­ing and exe­cut­ing mar­ket­ing plans. They define the brand’s pric­ing, pack­ag­ing, trade mer­chan­dis­ing, adver­tis­ing and pro­mo­tion strate­gies and allo­cate the bud­get accord­ingly. They exe­cute mar­ket­ing ini­tia­tives in sup­port of long term strate­gies through lead­er­ship of the busi­ness unit team. They are account­able for deliv­er­ing the brand’s profit, vol­ume and mar­ket share objec­tives. This posi­tion assists the busi­ness unit team on assigned brands or will man­age smaller brands in all aspects of the P&L.

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