Director/Senior Director of Marketing — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Director/Senior Direc­tor of Mar­ket­ing. This posi­tion will direct a team of Senior Brand and Brand Man­agers with the pri­mary respon­si­bil­ity of defin­ing and dri­ving the global strat­egy for a highly vis­i­ble grow­ing busi­ness. This posi­tion pays up to $160,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.
Job Sum­mary:

In this role, your pri­mary respon­si­bil­ity is to define and drive the global strat­egy for your brand. Uti­liz­ing key global con­sumer insights, you will man­age brand posi­tion­ing, strate­gic mar­ket­ing pro­grams and brand roadmaps to best deliver the brand promise to the con­sumer, while max­i­miz­ing finan­cial results. In addi­tion, you will man­age the con­tin­ued devel­op­ment of strat­egy for your brand(s) and assure the brand expressions/essence are con­sis­tent across the globe, which includes devel­op­ing and main­tain­ing suc­cess­ful part­ner­ships with the Enter­tain­ment & Licens­ing team. Finally, you will develop and drive the global mar­ket­ing plan strat­egy, thus enhanc­ing the brand’s posi­tion, across our four regions (North Amer­ica, Latin Amer­ica, Europe and Asia-Pacific) and be the Global Cham­pion of key brand initiatives.

Pri­mary Duties:

Under the gen­eral direc­tion of the Global Brand Leader and senior team, you will:

1. Cre­ate and drive over­all brand strat­egy and posi­tion­ing across prod­uct design, mar­ket­ing and mar­ket­ing com­mu­ni­ca­tion.
2. Develop high-impact global mar­ket­ing strat­egy, posi­tion­ing and plans for major regions, in sup­port of defined busi­ness & over­all brand objec­tives.
3. Define and com­mu­ni­cate all ele­ments of the mar­ket­ing pro­gram for the brand, includ­ing adver­tis­ing, pro­mo­tions, PR, retail pro­grams, pack­ag­ing, mer­chan­dis­ing, and media ini­tia­tives.
4. Ensure con­sis­tency of brand expres­sion and essence through­out var­i­ous mar­ket­ing pro­grams.
5. Pro­vide inter­nal US Mar­ket­ing team strate­gic direc­tion for the brand.
6. Eval­u­ate cur­rent mar­ket trends and com­pet­i­tive activ­ity; report on key find­ings.
7. Man­age suc­cess­ful rela­tions, both with inter­nal depart­ments and exter­nal part­ners (media, agency, etc.).
8. Develop and men­tor a staff of junior level marketers.

Edu­ca­tion and Expe­ri­ence Requirements:

• Min­i­mum of 8 years of pro­gres­sive expe­ri­ence in con­sumer pack­aged goods mar­ket­ing, prefer­ably sup­port­ing a global brand.
• Must have toy mar­ket­ing expe­ri­ence
• Bach­e­lors Degree in Mar­ket­ing, Adver­tis­ing or related field. MBA strongly pre­ferred.
• Func­tional expe­ri­ence and/or knowl­edge will include:
• Spe­cific mar­ket­ing and brand-building insight and exper­tise.
• Exper­tise at devel­op­ment of a fully inte­grated mar­ket­ing pro­gram.
• Inter­na­tional expe­ri­ence and global perspective.

Crit­i­cal Skills:

• Excel­lent lead­er­ship and team building/management skills; abil­ity to pro­vide clear and con­cise direction/feedback to exter­nal and inter­nal stake­hold­ers and the abil­ity to influ­ence oth­ers to adopt his/her rec­om­men­da­tions.
• Strong project man­age­ment abil­i­ties; capa­ble of pri­or­i­tiz­ing and han­dling mul­ti­ple projects simul­ta­ne­ously, under tight time con­straints and within bud­get para­me­ters.
• Inter­me­di­ate to advanced pro­fi­ciency with Microsoft Office appli­ca­tions.
• Well devel­oped, ver­bal, writ­ten and pre­sen­ta­tion skills.

Tags: Brand, Brand Leader, Brand Management, Consumer Packaged Goods, CPG, Director of Marketing, Global, Marketing, Senior Director of Marketing
Posted in CPG Marketing Opportunities |