Brand Manager — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager. The Brand Man­ager will be respon­si­ble for man­ag­ing P&L and pro­vid­ing strate­gic and tac­ti­cal lead­er­ship in the devel­op­ment, exe­cu­tion, and ongo­ing man­age­ment of busi­ness, brand mar­ket­ing, and prod­uct, strate­gies. This posi­tion pays up to $115,000 total com­pen­sa­tion and will pro­vide relo­ca­tion assis­tance. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

Pri­mary Duties:
• Set strate­gic objec­tives for the brand to ensure cus­tomer needs are met. Rec­on­cile brand objec­tives with cor­po­rate goals.
• Write com­pre­hen­sive strate­gic mar­ket­ing, busi­ness, and sales plans
• Develop and man­age brand posi­tion­ing through mar­ket­ing activ­i­ties and prod­uct devel­op­ment.
• Directly man­age brand mar­ket­ing employ­ees to tac­ti­cally exe­cute mar­ket­ing plans.
• Man­age brand P&L and makes key deci­sions on qual­ity, cost, and tim­ing for mar­ket­ing pro­grams and prod­uct under para­me­ters set by the group Vice Pres­i­dent.
• Man­age over­all brand A&P bud­gets and oper­at­ing cost.
• Research and ana­lyze cur­rent mar­ket trends and con­di­tions and com­pet­i­tive activ­ity to iden­tify new mar­ket­ing or prod­uct oppor­tu­ni­ties.
• Pre­pare and present sales/marketing pre­sen­ta­tions and prod­uct line reviews.
• Lead cross func­tional team mem­bers to excel in plan­ning and exe­cu­tion of mar­ket­ing and prod­uct plans.
• Act as keyv brand con­tact for busi­ness part­ners, inter­na­tional groups, Has­bro cor­po­rate, and press.
• Man­age licensor/licensee rela­tion­ships.
• Occa­sional travel required.

Addi­tional respon­si­bil­i­ties may include:
• Man­age the prod­uct and pack­ag­ing devel­op­ment process, ensur­ing that prod­ucts are com­pleted on sched­ule, meet licen­sor require­ments, and meet per­for­mance, qual­ity and cost cri­te­ria. Pro­vides com­plete prod­uct specs, rec­om­men­da­tions on man­ag­ing inven­tory, and prod­uct print runs.
• Track and fore­cast inven­tory and sales trends.

Skills Needed:
• BA/BS or equiv­a­lent work expe­ri­ence required, prefer­ably with a con­cen­tra­tion in Mar­ket­ing or related course­work. MBA pre­ferred.
• 4+ years of con­sumer mar­ket­ing expe­ri­ence required.
• Expe­ri­ence man­ag­ing mar­ket­ing bud­gets required.
• Expe­ri­ence in prod­uct devel­op­ment and man­ag­ing prod­uct P&L pre­ferred.
• Expe­ri­ence man­ag­ing a global brand pre­ferred.
• Expe­ri­ence in the gam­ing, enter­tain­ment, or other lifestyle indus­try preferred.

Tags: Brand, Brand Manager, Consumer Packaged Goods, CPG, Manufacturer, Marketing, Northeast, product, quality
Posted in CPG Marketing Opportunities |