Vice President of Global Consumer Insights (Exclusive Search)- Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Vice Pres­i­dent of Global Con­sumer Insights.  This posi­tion will set strat­egy for Global Con­sumer Insights orga­ni­za­tion.  Work in part­ner­ship with Global Brand Teams, Global Devel­op­ment, Cor­po­rate and Com­pany Studios/network JV to estab­lish brand strate­gies by con­tribut­ing the inter­pre­ta­tion of con­sumer, mar­ket­place and indus­try research and insights. Lead and pro­vide direc­tion and guid­ance to the Global Con­sumer Insight team in set­ting the research agenda, deter­min­ing pri­or­i­ties, eval­u­at­ing mar­ket research projects, explor­ing new method­olo­gies, improv­ing inter­nal com­mu­ni­ca­tions and ele­vat­ing com­pany par­tic­i­pa­tion in strate­gic deci­sion mak­ing.  Pro­vide action­able con­tri­bu­tions and work to ensure vis­i­bil­ity of Global Con­sumer Insights orga­ni­za­tion as a proac­tive strate­gic and inno­va­tion part­ner to fur­ther the growth oppor­tu­ni­ties for the com­pany world­wide.  This posi­tion pays up to $190,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age.  If this is a posi­tion that inter­ests you send me your resume with con­tact information. 

Job Dimen­sions

Reports to: Global Brand Leader
Bud­get Respon­si­bil­ity (direct or indi­rect): $12MM ($8.5MM research; $3.5MM OH)
Direct Reports: 4
Indi­rect Reports: 8
Coun­try respon­si­bil­ity: Global

Key Respon­si­bil­i­ties

• Sup­port cor­po­rate requests on broad issues affect­ing our busi­ness, growth strate­gies and strate­gic imperatives
• Inde­pen­dently explore insights, trends, obser­va­tions, influ­ences that have an impact on the indus­try, our con­sumer and our brands and cre­ate action­able rec­om­men­da­tions to grow company
• Lead com­mu­ni­ca­tion and orga­ni­za­tional under­stand­ing of the trends and influ­ences fac­ing company’s busi­ness, and com­mu­ni­cate these insights and action steps through the com­pany newslet­ters, white papers and other broad com­mu­ni­ca­tion platforms
• Par­tic­i­pate in indus­try, research func­tion and inno­va­tion coun­cils as appro­pri­ate to ensure company’s rep­re­sen­ta­tion and keep­ing abreast of state of the art approaches to con­sumer insight gath­er­ing and reporting.
• Cre­ate agenda for and lead quar­terly man­age­ment meet­ings to bring con­sumer and other action­able insights to the atten­tion of the senior man­age­ment team
• Proac­tively seek out, and sup­port efforts by GCI team to lead immer­sion and inno­va­tion projects using the com­pany Inno­va­tion Toolkit
• Orga­nize and man­age the com­pany program’s as a con­tin­u­ing approach to pro­vid­ing global mar­ket­place and con­sumer insight
• Con­tribute to the incul­ca­tion of com­pany pro­gram into com­pany cul­ture by par­tic­i­pat­ing in spe­cific brand efforts going through the process
• Cre­ate and help insti­tute a relent­lessly repeat­able pro­gram which allows the con­sumer, to have a “seat at the table” dur­ing prod­uct and mar­ket­ing reviews and decisions

Key Rela­tion­ships

• Corporate/Senior Man­age­ment
• Global Brand Teams
• Global Devel­op­ment Teams
• Local Mar­ket sales and marketing
• Com­pany Stu­dio and JV Channel
• Ad Agency

Edu­ca­tion, knowl­edge and expe­ri­ence required

• BA required, MBA preferred
• 15 years mar­ket­ing and busi­ness man­age­ment; mar­ket research skill set important
• Under­stand­ing of mar­ket­ing and con­sumer prod­uct sales and busi­ness needs and processes; abil­ity to inter­pret data and research to guide action­able insights

Skills required 

• Peo­ple man­age­ment; abil­ity to set and nego­ti­ate pri­or­i­ties; impor­tant to see and nav­i­gate the big pic­ture; bud­get man­age­ment; abil­ity to man­age mul­ti­ple rela­tion­ships in col­lab­o­ra­tive fashion

Tags: Brand Leader, Consumer Insights, Consumer Packaged Goods, CPG, Marketing, research, Vice President
Posted in CPG Marketing Opportunities |