Associate Marketing Manager: International — Job Description
My client, a major Fortune 500 CPG food manufacturer in the Minnesota, is seeking multiple Associate Marketing Manager — International. The AMM for driving profitable International sales by developing marketing plans and assisting in joint business planning with key sales and distributor partners. The compensation is $85,000 to $100,000 with 20% bonus. Requirements are a minimum of 3 to 5 years of combined CPG experience in marketing and sales and must have an MBA. If this is a position that interests you send me your resume with contact information.
Job Summary:
This position is responsible for driving profitable International sales by developing marketing plans and assisting in joint business planning with key sales and distributor partners. Marketing plan development includes implementing brand strategy, sales execution, pricing and merchandising targets and packaging development. This position is the project manager working internally to support International’s new products and projects with key cross functional resources including sales, manufacturing, research and development, brand design and outside agencies. The Manager will lead the development of marketing and sales materials to support field teams and customers with both an online collaboration space and printed materials. Supports design of global promotional activities across regions and brands. Drives cross sharing of best practices on in the areas of promotions, merchandising and point of sale materials.
Primary Duties:
- Drive profitable sales by supporting key JBP initiatives, creating a support network for the field team and working internal processes to support International’s products and projects.
- Create annual key brand plans to use in JBP process-work with BDD’s and BDM’s-work throughout year to achieve sales and profit goals
- Create sales support network of materials and forums for field team
- Spearhead development of global sales toolkit
- Key owner of international portal-develop structure, load material, train organization and evaluate continuously for improvement
- Create best practice point of sale material catalog and vendor network to support global sales teams
- Create best practice promotions idea bank-post online, refresh and advertise internally
- Organize and drive quarterly sales and marketing symposium program to share key brand changes with the team, cross pollinate best practice ideas and drive forum to share ideas between regions
- Support design and implementation of annual global promotions
- Lead connectivity communication plan and support materials development for International’s link to the US brand teams
- Lead internal gate review process and project management for International specific new products, changes to current sku line up and packaging changes
- Key marketing lead for S&OP process for International skus
Skills Needed:
- 3–5 years combined experience in marketing and sales, MBA is preferred, but not required
- Prefer experience in a consumer packaged goods company
- Experience with consumer and trade marketing translating objectives into functional strategies and tactics
- Substantial experience working with customers and sales teams in joint business planning process
- Proven ability to lead execution of programs and promotions
- Experience in tracking effectiveness of programs and managing P&L metrics
- Experience in working as a project manager in cross functional teams
- Strong communication and interpersonal skills to function effectively in a team environment.
- Commitment to results; ability to incorporate new learning into existing plans and act decisively.
- Ability to coordinate high work volume and pressing time requirements.
- Strong quantitative and analytical skills.

