Brand Manager Foodservice — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager.  The Brand Man­ager is respon­si­ble for the strate­gic direc­tion and oper­a­tion of the brand to ulti­mately drive sales and con­sump­tion.  The com­pen­sa­tion is $125,000 with 25% bonus and will pro­vide a relo­ca­tion pack­age. Require­ments are a min­i­mum of 5 years of CPG and/or Food­ser­vice mar­ket­ing expe­ri­ence and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact information. 

If this posi­tion does not inter­est you please let me know of any­one you know who may be qual­i­fied for the role.  Also, we receive Sales and Mar­ket­ing posi­tions at all lev­els in the CPG indus­try and would enjoy work­ing with you as well.  To help bet­ter under­stand the full scope of your back­ground please for­ward your most cur­rent resume and any other per­ti­nent infor­ma­tion regard­ing your employ­ment sta­tus.  All cor­re­spon­dence is com­pletely confidential. 

Job Sum­mary:

The Brand Man­ager is respon­si­ble for the strate­gic direc­tion and oper­a­tion of the brand to ulti­mately drive sales and consumption.

Pri­mary Duties:
 

1. Work­ing with CCI to Meet Con­sumer Needs
   1. As the BM you should be the res­i­dent expert on your tar­get con­sumer and the key insights that drive her pur­chase inter­est in your brand/category
   2. You should develop plans with the help of CCI to iden­tify key insights, unmet needs that will enable you to grow the busi­ness by “delight­ing” con­sumers with new ideas (inno­va­tion, adver­tis­ing, etc.)

1. Work­ing with Prod­uct Devel­op­ment to Cre­ate & Mar­ket Inno­v­a­tive Prod­ucts
   1. The BM should cham­pion the devel­op­ment of supe­rior prod­ucts to ensure our brands remain #1 in the minds of con­sumers, and the long term vision for inno­va­tion for the brand.
   2. The BM should work in part­ner­ship with R&D to develop an inno­va­tion plan, ensure we are work­ing on the right pri­or­i­ties, and that we are devel­op­ing the right positioning/marketing strate­gies for these ideas.
   3. Crit­i­cal to this role is ensur­ing we have the right insights & con­cepts; that the prod­ucts devel­oped deliver on these insights; and that the pack­ag­ing & mar­ket­ing strate­gies com­mu­ni­cate these insights in a clear/concise manner.
   4. Ensure brand key­stone is relevant
2. Work­ing with Cat­e­gory Devel­op­ment to Bet­ter meet Cus­tomer Needs
   1. While this should be done in part­ner­ship with the CDM, the BM should develop strong rela­tion­ships with key cus­tomer teams, buy­ers, and management.
   2. The BM should include in strate­gies plans to bet­ter meet the needs of these cus­tomers & there­fore grow his/her business.
3. Man­ag­ing Up / Estab­lish­ing Effec­tive Rela­tion­ships with Sr. Man­age­ment
   1. The BM is the con­duit between the busi­ness team and Senior Management. 
   2. He/She must com­mu­ni­cate effec­tively and fre­quently with Senior Man­age­ment to ensure align­ment within the com­pany to the brand’s vision, strat­egy, and action plan.
   3. He/She must learn to use Sr. Man­age­ment as a resource and help his/her peo­ple to do the same (know when it is crit­i­cal to involve/inform Sr. Mgmt; and when not to; Like­wise when to fil­ter info/opinions down from Sr. Mgmt to ABMs and when not to).
4. Devel­op­ing Effec­tive Rela­tion­ships with Agen­cies & Key Sup­pli­ers
   1. The BM is respon­si­ble for devel­op­ing the rela­tion­ship with key agency part­ners and ensur­ing they are build­ing their knowl­edge of the brand, its con­sumers, and its busi­ness strategies.
   2. Also respon­si­ble for estab­lish­ing scope of work and annual bud­get and plans
5. Man­age a team of Asso­ciate Brand Managers
6. Other duties as assigned

 
Skills Needed:
 

1. MBA pre­ferred with 5–7 years CPG expe­ri­ence in Mar­ket­ing run­ning a business
2. Demon­strated lead­er­ship with cross-functional teams
3. Strate­gic think­ing skills
4. Ana­lyt­i­cal and prob­lem solv­ing skills
5. Com­mu­ni­ca­tion skills (writ­ten and oral)
6. Cre­ativ­ity
7. Mar­ket­ing Curiosity
8. Results ori­en­ta­tion
9. Mul­ti­func­tional skill base (finan­cial, oper­a­tions as well as marketing)
10. Per­sua­sive­ness and tenac­ity to sell ideas
11. High level of ini­tia­tive and assertiveness

Tags: Brand, Brand Manager, CPG, Foodservice, Marketing
Posted in CPG Marketing Opportunities |