Associate Brand Manager — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the North­east, is seek­ing mul­ti­ple Asso­ciate Brand Man­agers.  The ABM is respon­si­ble for for­mu­lat­ing the brand’s long-term strat­egy and devel­op­ing and exe­cut­ing mar­ket­ing plans. The ABM’s are account­able for deliv­er­ing the brand’s profit, vol­ume and mar­ket share objec­tives and will assist the busi­ness unit team on assigned brands or man­age smaller brands in all aspects of the P&L. The com­pen­sa­tion is $85,000 to $100,000 with 12.5% bonus and will pro­vide a relo­ca­tion pack­age. Require­ments are a min­i­mum of 1 to 3 years of CPG mar­ket­ing expe­ri­ence and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact information. 

If this posi­tion does not inter­est you please let me know of any­one you know who may be qual­i­fied for the role.  Also, we receive Sales and Mar­ket­ing posi­tions at all lev­els in the CPG indus­try and would enjoy work­ing with you as well.  To help bet­ter under­stand the full scope of your back­ground please for­ward your most cur­rent resume and any other per­ti­nent infor­ma­tion regard­ing your employ­ment sta­tus.  All cor­re­spon­dence is com­pletely confidential. 

Job Sum­mary:

The over­all role of brand man­age­ment is to cre­ate con­sumer demand for company’s prod­ucts. The ABM is respon­si­ble for for­mu­lat­ing the brand’s long-term strat­egy and devel­op­ing and exe­cut­ing mar­ket­ing plans. They define the brand’s pric­ing, pack­ag­ing, trade mer­chan­dis­ing, adver­tis­ing and pro­mo­tion strate­gies and allo­cate the bud­get accord­ingly. They exe­cute mar­ket­ing ini­tia­tives in sup­port of long term strate­gies through lead­er­ship of the busi­ness unit team. They are account­able for deliv­er­ing the brand’s profit, vol­ume and mar­ket share objec­tives. This posi­tion assists the busi­ness unit team on assigned brands or will man­age smaller brands in all aspects of the P&L.

Pri­mary Duties:

• Closely mon­i­tors and ana­lyzes sales vol­umes, mar­ket share trends and com­pet­i­tive activity.
• Devel­ops and exe­cutes pro­mo­tional ini­tia­tives to prof­itably increase con­sump­tion within bud­geted parameters.
• Con­tin­u­ally reviews all ele­ments of the mar­ket­ing mix, includ­ing prod­uct for­mu­la­tion, price, pack­ag­ing and pro­mo­tion to opti­mize sales, share, prof­itabil­ity and build brand equity.
• Assists in devel­op­ing and exe­cut­ing the annual mar­ket­ing plan to achieve share, vol­ume and profit objectives.
• Coor­di­nates prod­uct man­age­ment and/or cost reduc­tion projects with inter­nal and exter­nal resources to achieve results (prod­uct devel­op­ment, pro­duc­tion plan­ning, trade pro­mo­tion, sales, mar­ket research, con­sul­tants and adver­tis­ing agencies).
• Assures effec­tive­ness of mar­ket­ing pro­grams by com­plet­ing post pro­mo­tion analy­sis of con­sump­tion and ship­ment data and com­par­ing results to estab­lished objectives.
• Leads mul­ti­func­tional teams in exe­cut­ing key brand initiatives.
• Devel­ops the per­sonal skills and gains func­tional expe­ri­ence to assume Brand Man­ager responsibilities.

Skills Needed:

• BS/BA degree in a busi­ness related func­tion with 4 years Con­sumer Prod­ucts (CPG) Indus­try expe­ri­ence or MBA with a con­cen­tra­tion in Mar­ket­ing and 1–3 years expe­ri­ence in CPG Industry.
• Demon­strated lead­er­ship with cross-functional teams
  Strate­gic think­ing skills
• Ana­lyt­i­cal and prob­lem solv­ing skills
• Com­mu­ni­ca­tion skills (writ­ten and oral)
• Cre­ativ­ity
• Mar­ket­ing Curiosity
• Results ori­en­ta­tion
• Mul­ti­func­tional skill base (finan­cial, oper­a­tions as well as marketing)
• Per­sua­sive­ness and tenac­ity to sell ideas
• High level of ini­tia­tive and assertiveness

Tags: ABM, Associate Brand Manager, Brand, Brand Manager, CPG, Marketing
Posted in CPG Marketing Opportunities |