Director/Senior Director of Marketing — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Director/Senior Direc­tor of Mar­ket­ing. This posi­tion will direct a team of Senior Brand and Brand Man­agers with the pri­mary respon­si­bil­ity of defin­ing and dri­ving the global strat­egy for a highly vis­i­ble grow­ing busi­ness. This posi­tion pays up to $160,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.
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Brand Manager — Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Brand Man­ager. The Brand Man­ager will be respon­si­ble for man­ag­ing P&L and pro­vid­ing strate­gic and tac­ti­cal lead­er­ship in the devel­op­ment, exe­cu­tion, and ongo­ing man­age­ment of busi­ness, brand mar­ket­ing, and prod­uct, strate­gies. This posi­tion pays up to $115,000 total com­pen­sa­tion and will pro­vide relo­ca­tion assis­tance. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

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In-store Merchandising Manager — Job Description

My client, a per­sonal care prod­uct man­u­fac­turer on the East Coast, is seek­ing an In-store Mer­chan­dis­ing Man­ager. The In-store Mer­chan­dis­ing Man­ager will work cross-functionally to iden­tify and develop break­through mer­chan­diz­ing plans to drive sig­nif­i­cant share gains. This per­son will be tasked with cre­at­ing insight based solu­tions that max­i­mize brand impact and dif­fer­en­ti­a­tion to drive con­sumer pur­chases in store.. This posi­tion pays up to $101,000 total com­pen­sa­tion and will pro­vide a relo­ca­tion pack­age. If this is a posi­tion that inter­ests you send me your resume with con­tact information.

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Vice President of Global Consumer Insights (Exclusive Search)- Job Description

My client, a major For­tune 500 CPG man­u­fac­turer in the North­east, is seek­ing a Vice Pres­i­dent of Global Con­sumer Insights.  This posi­tion will set strat­egy for Global Con­sumer Insights orga­ni­za­tion.  Work in part­ner­ship with Global Brand Teams, Global Devel­op­ment, Cor­po­rate and Com­pany Studios/network JV to estab­lish brand strate­gies by con­tribut­ing the inter­pre­ta­tion of con­sumer, mar­ket­place and indus­try research and insights. Lead and pro­vide direc­tion and guid­ance to the Global Con­sumer Insight team in set­ting the research agenda, deter­min­ing pri­or­i­ties, eval­u­at­ing mar­ket research projects, explor­ing new method­olo­gies, improv­ing inter­nal com­mu­ni­ca­tions and ele­vat­ing com­pany par­tic­i­pa­tion in strate­gic deci­sion mak­ing.  Pro­vide action­able con­tri­bu­tions and work to ensure vis­i­bil­ity of Global Con­sumer Insights orga­ni­za­tion as a proac­tive strate­gic and inno­va­tion part­ner to fur­ther the growth oppor­tu­ni­ties for the com­pany world­wide.  This posi­tion pays up to $190,000 with 25% bonus and pro­vides an exec­u­tive level relo­ca­tion pack­age.  If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

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Associate Marketing Manager: International — Job Description

My client, a major For­tune 500 CPG food man­u­fac­turer in the Min­nesota, is seek­ing mul­ti­ple Asso­ciate Mar­ket­ing Man­ager — Inter­na­tional.  The AMM for dri­ving prof­itable Inter­na­tional sales by devel­op­ing mar­ket­ing plans and assist­ing in joint busi­ness plan­ning with key sales and dis­trib­u­tor part­ners. The com­pen­sa­tion is $85,000 to $100,000 with 20% bonus. Require­ments are a min­i­mum of 3 to 5 years of com­bined CPG expe­ri­ence in mar­ket­ing and sales and must have an MBA. If this is a posi­tion that inter­ests you send me your resume with con­tact infor­ma­tion.  Read More

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Brand Managers Need to Practice Consumer Collaboration

Syn­di­cated from Google CPG Blog

Brand Man­agers have his­tor­i­cally been reliant on Con­sumer Research such as focus groups and sur­veys to be “in-touch” with con­sumers. But in this day of 24/7 access to con­sumer opin­ions from blogs, Twit­ter, and Face­book, Brand Man­agers need a new approach for under­stand­ing why peo­ple buy their brands. One of the most pow­er­ful ways to do so is through Con­sumer Col­lab­o­ra­tion. In its most sim­plis­tic form, Con­sumer Col­lab­o­ra­tion is about mon­i­tor­ing and par­tic­i­pat­ing in the con­ver­sa­tions around our brands, lis­ten­ing to chang­ing opin­ions in real-time. It is about tap­ping into what Google calls the “Data­base of Con­sumer Inten­tions” to gain a new sense of what our con­sumers are think­ing each and every day. In fact, Google is a com­pany mak­ing it easy for mar­keters to be in touch with the “data­base of inten­tions” every day through tools like Won­der Wheel, Insights for Search, Blog Search, and YouTube Insights for Video.

But true Con­sumer Col­lab­o­ra­tion is about going beyond that, giv­ing mar­keters a chance to tap into the pas­sion of con­sumers and col­lab­o­rate with brand advo­cates. The world of dig­i­tal gives CPG Mar­keters the chance to har­ness the energy of con­sumers to build remark­able brands.

In that regard, the need for mov­ing towards a mind­set of Con­sumer Col­lab­o­ra­tion is dri­ven by three facts:

  1. Con­sumers are shar­ing their opin­ions about the brand, with, or with­out, a Brand Manager’s blessing.
  2. Con­sumers will be heard whether or not com­pa­nies give them an outlet.
  3. The amount of infor­ma­tion about our brands (and access to that infor­ma­tion) has never been greater.

To read more visit http://google-cpg.blogspot.com.

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