Job Description — Associate Brand Manager
The overall role of brand management is to create consumer demand for company’s products. The ABM is responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. They define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand’s profit, volume and market share objectives. This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.
E-Commerce Sales Expected to Pick-up in 2010
Author: Michelle OBrien, Marketing InsightsTODAY.com
U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4% from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.
Web research has become a priority for value shoppers in today’s recession. Currently, 86% of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e-commerce sales.
Many consumers opt to buy online for convenience, price and broad product selection. About 81% of Web shoppers are also online buyers. Web consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers are adding new content and features to lower these hurdles.
Source: Data compiled by eMarketer, as cited in a July 21, 2009 online report by Adweek. Website: www.emarketer.com.
To read more visit www.marketinginsightstoday.com.
Time to Buy — Your Way into a Job
By Angus Loten, Recessionwire.com
If you’re looking for an employer or want to expand your business, now’s a good time to make a move.
Thanks to the recession, there’s never been a better time to buy a small business—provided you’ve got the financial wherewithal. There has been a surge in the number of small businesses going up for sale in the past few months, but only half as many have found buyers compared to the same period last year, according to BizBuySell.com, an online small-business marketplace. That means it’s a buyers’ market, conventional valuations are out the window and there are bargain-basement prices for investors willing to take a risk in a down market.
Among the small businesses that have sold this year, the median sales price has dropped by about 20 percent to $160,000 from $200,000 last year, the site reports.
Typically, brokers and market watchers gauge the value of these deals by dividing the asking price for a business by its annual revenue or cash flow. In the past few months, these figures, known as revenue or cash flow multiples, have dropped dramatically in closing prices, by between 2.5 and 8 percent. Until recently, both multiples were rising steadily.
To read more go to www.recessionwire.com.
Sansolo Speaks: Loving Your Customers
by Michael Sansolo
Of all the columns in all the world, I can’t believe I’m writing one about Oprah Winfrey and sex, but here I go.
It started a few days back when I jumped on an exercise machine at my gym without taking the time to consider what was showing on the television opposite me on the wall. By the time I looked up, it was too late: Oprah was having a show about sex — specifically the female orgasm. (Let’s pause here to welcome all the new readers who just discovered MNB by typing “orgasm” into Google.) I realized I had two choices: to jump off the machine and move to one near ESPN or to watch. Naturally, I watched.
In fact, Oprah did a brilliant job on the topic, seeming to know exactly when to feign embarrassment, bemusement or whatever else her audience needed to get through the moment. I figured I would watch the episode and never speak of it again, when suddenly Oprah and her guest, Dr. Laura Berman, author of “Real Women, Real Sex” (and welcome again to more new MNB readers) discussed the 10-second kiss. At that moment, I realized I had a column to write.
The 10-second kiss principle is pretty simple, according to Dr. Berman. Early in relationships, people kiss; in fact they kiss a lot and they kiss long. Then time goes on and the long passionate kiss has been replaced by a quick peck in the middle of discussing who took out the garbage, made the kids’ lunch or fed the dog. The kiss goes missing as does romance and everything that built the relationship. Pretty soon, the relationship has slipped and all kinds of trouble follows.
Job Description — Major Sports Association — Managing Director New Business Development Latin America
WOW!! Talk about a very exciting opportunity with a Major Sports Association! This is a position that will not remain open for very long. Read on and contact me immediately for consideration.
Lead and drive new business development strategy for Latin America by identifying and cultivating marketing partnerships, creating and executing integrated marketing programs, and executing events. Effectively build the organization’s brand value and the sport across Latin America.
*You must have a major consulting firm experience in your background.*
Job Description — Senior Marketing Manager Digital Media & Gaming
Alright folks, I have a very exciting position for you, Digital Media & Gaming! This position is highly sought after and with a top-tier gaming developer and manufacturer. This position will take you places! Read on for more info. If you are interested, let me know. This position will not last long!
The Digital Media & Gaming group seeks a highly innovative, energetic, and motivated senior marketer! The Sr. Marketing Manager will work with the Global Brand Marketing and Design teams to identify and develop digital business opportunities for the respective brands. The Sr. Marketing Manager will also work closely with external partners and act as an agent on behalf of the internal Global Brand Marketing and Design teams. In this role, the Sr. Marketing Manager will work with a variety cross functional teams to coordinate all brand related activities to maximize revenue. This person will also be responsible for using industry learning and relevant consumer insight to help the Global Brand Marketing teams develop business, Marketing and strategic plans as it relates to digital media. This position reports to the Head of Marketing for Digital Media.
Read More
The Infamous Phone Screen – What to do…
This is usually the first and most crucial phase of the interview process. This is primarily due to the fact that if you are not successful in selling yourself in the 30–60 minutes allowed, you go no further. You generally speak to someone other than the hiring manager (i.e. Human Resources Manager) that is primarily looking for eliminators and may not have a clear understanding of the true needs of the position. They may be mainly qualifying top line skills via a job description and gauging interest.
Job Description — Regional Product Manager — SoCal
Another exciting opportunity brought to you by Consumer Connection, Inc. This position is an exciting opportunity for a candidate that has experience working with retail customers. This organization is very fast paced and is looking for a high-energy driver willing to work in a lean environment owning the business. If you are interested or knows someone who is drop me a line.
The Regional Product Manager is responsible for management of the designated product lines, including the specific product mix, product families, and ongoing evaluation of products to be added, enhanced, refined, developed, or eliminated. They will also be responsible for increasing sales and profitability through channel sell through initiatives and marketing activities. The Regional Product Manager is the lead in the preparation of major customer meeting deliverables, setting priorities, and ensuring deadlines are met. As result this role will have frequent interaction with functional leads across several departments, which will require excellent communication and collaboration skills ensure that the product line is recognized as the best line by resellers and end users in the industry for value, quality, selection, innovation, features, reliability, and ease of use.
What is Important to Employees?
By Todd Rapheal, ERE.net
SHRM had employees use a 4-point scale to indicate what’s “very unimportant” (that’s a 1) or “very important” (that’s a 4).
The percentages below indicate how many people gave the item a 4, meaning “very important.”
The 601 full– or part-time employees were randomly selected from the U.S. telephone population.
Read More
The Interview Process — Some Advice from the Professionals! — Part 2 “The Don’ts”
To view additional interview tools go to www.ccinc.org
Interviewing is an art not an exact science. You may possess all of the needed qualifications and skill sets but can’t get the job. Perceived FIT is often just as crucial as qualifications when companies are assessing your candidacy. They are assessing your abilities to work well with them and their team. Personality, appearance, communication skills, energy, motivation, passion, assertiveness, strategic thinking, creativity/innovation, and problem solving ability are areas you will be measured on by the interviewer that may not be depicted in the resume.
Listed below are key “Don’ts” when interviewing:
