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• Brand Managers Need to Practice Consumer Collaboration
  Syn­di­cated from Google CPG Blog Brand Man­agers have his­tor­i­cally been reliant on Con­sumer Research such as focus groups and sur­veys to be “in-touch” with con­sumers. But in this day of 24/7 access to con­sumer opin­ions from blogs, Twit­ter, and Face­book, Brand Man­agers need a new approach for under­stand­ing why peo­ple buy their brands. One of the most [...]
• Why Food Retailing Battle Is Again a Free-for-All
  Syn­di­cated from SuperMarketNews.com by David Orgel, Editor-in-Chief One of the few advan­tages of this reces­sion was that it led to clear-cut con­sumer behav­ior that could be counted on. High gas prices meant con­sumers would cur­tail trips to dis­tant stores. High food prices meant shop­pers would focus on value-oriented, one-stop-shop retail­ers, par­tic­u­larly super­centers. For bet­ter or worse, all [...]
• E-Commerce Sales Expected to Pick-up in 2010
  Author: Michelle OBrien, Mar­ket­ing InsightsTODAY.com U.S. retail e-commerce sales (exclud­ing travel) will total nearly $132 bil­lion in 2009, down about 0.4% from 2008. Assum­ing the reces­sion ends this year, as many econ­o­mists have pre­dicted, eMar­keter fore­casts that online sales will begin to rebound in 2010 and hit full stride in 2011. Web research has become a pri­or­ity for [...]
• Time to Buy — Your Way into a Job
  By Angus Loten, Recessionwire.com If you’re look­ing for an employer or want to expand your busi­ness, now’s a good time to make a move. Thanks to the reces­sion, there’s never been a bet­ter time to buy a small business—provided you’ve got the finan­cial where­withal. There has been a surge in the num­ber of small busi­nesses going up for [...]
• Sansolo Speaks: Loving Your Customers
  by Michael Sansolo Of all the columns in all the world, I can’t believe I’m writ­ing one about Oprah Win­frey and sex, but here I go. It started a few days back when I jumped on an exer­cise machine at my gym with­out tak­ing the time to con­sider what was show­ing on the tele­vi­sion oppo­site me on the [...]
• The Four Questions to Answer for Success in CPG Social Marketing
  By: David Berkowitz Direc­tor of Emerg­ing Media & Client Strat­egy Dig­i­tal com­mu­ni­ca­tions agency 360i Do you need a Face­book strat­egy? Should your brand be on Twit­ter? When CPG mar­keters are assess­ing var­i­ous social mar­ket­ing oppor­tu­ni­ties, answer­ing four ques­tions can help deter­mine whether or not the oppor­tu­nity makes sense for the brand: 1) Does the oppor­tu­nity meet your brand’s objectives? 2) Does [...]
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