Currently browsing;Marketing
- Sansolo Speaks: Loving Your Customers
by Michael Sansolo Of all the columns in all the world, I can’t believe I’m writing one about Oprah Winfrey and sex, but here I go. It started a few days back when I jumped on an exercise machine at my gym without taking the time to consider what was showing on the television opposite me on the [...] - Shopper Marketing in CPG
Shopper marketing is becoming an increasing focus for many of the world’s major brands and retailers. A 2007 study conducted by Deloitte in the United States suggests that the portion of marketing budgets devoted to point-of-purchase activity doubled from 3 percent in 2004 to 6 percent in 2007, and is expected to reach 8 percent [...]
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Breaking Out of Mediocre - Take Control. Take Action. Take Success.
About Me
Javier Lopez is a Researcher/Assistant Account Executive and joined Consumer Connection, Inc. in 2008.
Javier specializes in consumer packaged goods brand management and consumer marketing with a focus in health and beauty care, consumer electronics, apparel, non/alcoholic beverage and grocery companies.
What I have Read
Planned books:
- The Creature from Jekyll Island: A Second Look at the Federal Reserve by G. Edward Griffin
- In a Time of War: The Proud and Perilous Journey of West Point’s Class of 2002 by Bill Murphy Jr.
Current books:
-
Inside the CIA: Revealing the Secrets of the World’s Most Powerful Spy Agency by Ronald Kessler
Recent books:
- Inside the Jihad: My Life with Al Qaeda by Omar Nasiri
- Class 11: Inside the CIA’s First Post-9/11 Spy Class by T. J. Waters
- The Shock Doctrine: The Rise of Disaster Capitalism by Naomi Klein
- The Traveler’s Gift: Seven Decisions that Determine Personal Success by Andy Andrews
- The Alchemist by Paulo Coelho